About the role
As our Growth Marketing Manager, you'll be the operational engine behind our growth at one of the UK's fastest-growing fintech companies. Reporting to the Head of Growth, you'll own both the creative production and tactical campaign management.
You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. You'll lead creative production for Meta, TikTok, and Google Ads campaigns, develop winning creative concepts, and optimise conversion funnels.
This role combines creative strategy with performance marketing execution - perfect for someone who understands that creative is now the primary lever for D2C success and wants to build expertise across the full growth stack.
We're looking for someone who takes ownership, spots creative opportunities others miss, and gets genuinely excited about turning creative concepts into scaled winners. You'll work with sophisticated attribution models, systematic creative testing frameworks, and modern growth methodologies.
What You'll Do
Creative Strategy & Production (60%)
Develop and execute creative strategies that resonate with customers and ultimately perform well
Hit creative pipeline volume + efficacy targets
Work with a network of external creators to produce video content for Meta, TikTok, and YouTube campaigns using hooks that work
Direct our in-house designer to develop static creative variations testing different messages and formats
Analyze creative performance data to identify winning patterns and scale successful concepts
Performance Marketing Operations (40%)
Manage Google Ads campaigns across Search, Performance Max, and Demand Gen
Execute Meta and TikTok campaign optimisations targeting ambitious CAC goals
Analyze performance at keyword-level and creative-level to find efficiency gains
Maintain conversion tracking and attribution setup
Support systematic creative testing and measurement frameworks
Strategic Analysis & Research
Monitor competitor ad libraries and creative strategies for insight opportunities
Conduct review mining and customer research to inform creative messaging
Create actionable reports identifying creative patterns that drive performance
Support attribution model development and incrementality testing initiatives
What We're Looking For
Essential Experience & Skills
2-4 years in performance marketing with strong creative component, preferably D2C, challenger brands, and/or fintech
Proven ability to produce external video content for social media advertising (TikTok, Meta, YouTube)
Understanding of importance of creative in modern growth marketing
Strong analytical mindset with ability to extract insights from creative performance data
Experience with Meta Ads Manager, Google Ads, and creative testing frameworks
Creative Capabilities
Understanding of effective hooks, messaging, and creative formats for social media
Ability to develop creative concepts that communicate complex value propositions simply
Experience with user-generated content style and authentic creative approaches
Performance Marketing Skills
Hands-on Google Ads and Meta advertising experience
Familiarity with attribution modeling and incrementally testing concepts
Strong analytical mindset with SQL proficiency preferred but not required
Comfortable working with AI tools for content and analysis enhancement
Working Style
Takes ownership: You see creative opportunities and execute them without detailed instructions
Creative and analytical: You balance creative intuition with data-driven decision making
Detail-oriented: You catch performance patterns others miss and build robust testing processes
Growth-minded: You're here to learn, improve, and take on bigger creative challenges
Interview Process
Screening call with talent team
A short take-home task
Interview with Head of Growth
Interview with CMO
