Lead Product Analyst

  • London, UK
  • Full Time (Permanent)
  • Hybrid
  • Product UK

About the role

We are looking for an experienced Lead Product Analyst to drive product analytics across our rapidly evolving multi-product app. In this role, you will play a pivotal part in uncovering insights that shape and accelerate our insurance product offering. This is a high-impact role where your insights will directly shape product strategy and accelerate our insurance offering.

You will serve as the primary analytical voice for our insurance product, driving the entire experimentation lifecycle, influencing the product roadmap, and shaping critical business decisions. Beyond individual contribution, you will be instrumental in establishing analytical best practices, and acting as a key strategic thought partner to Product, Growth, and Engineering leadership.

What You'll Do

Drive Product Analytics

  • Be the dedicated analytical leader for the insurance product, deeply understanding user behavior, engagement funnels, and conversion drivers to identify high-impact opportunities

  • Develop and maintain key product metrics, dashboards, and reporting frameworks that provide visibility into user behavior, product health, and business performance

  • Conduct deep-dive analyses into user behaviour, segmentation, and lifecycle patterns to identify growth opportunities and friction points

  • Apply data science techniques to build predictive models for user behavior, churn risk, and uplift modeling to inform proactive product decisions

Drive Experimentation & Testing

  • Own the end-to-end A/B testing process, including experimental design, execution, analysis and recommendations

  • Establish experimentation standards and best practices, including test design, statistical rigour, and result interpretation

Shape Strategy & Decision-Making

  • Challenge assumptions and provide data-driven perspectives that shape strategic discussions and roadmap planning

  • Proactively partner with product managers, analysts and engineers to embed data into the daily decision-making flow and translate complex findings into clear business recommendations

Establish Analytical Excellence

  • Define and champion analytics best practices, standards, and methodologies within the growth analytics team

What We're Looking For

Core Qualifications

  • 5+ years of experience in data analytics, ideally within a product-led or high-growth tech environment

  • Hands-on experience with dbt and familiarity with data modelling best practices

  • High proficiency in SQL and strong command of one or more analytics tools or statistical packages (e.g., Python, R).

  • Skilled in experimentation frameworks (A/B testing, hypothesis testing, causal inference)

  • Experience building metrics, dashboards and reporting infrastructure

  • Demonstrated ability to turn ambiguous problems into structured and data-drive insights

  • Excellent communication skills with experience influencing cross-functional stakeholders and product leaders.

Nice to Haves

  • Experience in product analytics

  • Experience in fintech, insurtech, or financial services products

Interview process

  • Screening call with a recruiter

  • Take home task

  • Case study Interview and cognitive tests

  • Final Interviews