Head of SEO

We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace under a newly-appointed CMO. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.

SEO is going to be one of our biggest growth levers, and we’re hiring our first dedicated SEO leader to build the function from the ground up. We’re looking for a Head of SEO to own our entire SEO strategy — content, technical, off-page and AI search. You’ll be both architect and operator: setting the strategy, building the team, and shipping the work. It’s a rare chance to build SEO from scratch at a UK fintech with the brand pull, content engine and product depth to actually rank.

What we're looking for:

Essential:

• 7+ years in SEO, with at least 2–3 years leading the function for a consumer brand

• Track record of growing organic traffic and revenue at scale, with demonstrable commercial impact

• Strong across all three pillars: content, technical and off-page

• Experience shaping content strategy and partnering with editorial, brand and product

• Sharp point of view on AI search (LLM visibility, AI Overviews, GEO) and how it’s reshaping the discipline

• Strong commercial communicator — can earn the trust of finance, product and engineering

• Demonstrable use of AI in your SEO workflow

Desirable:

• Experience in financial services, regulated, or YMYL categories

• Experience building an SEO function from scratch

• Experience hiring and managing technical SEO and content specialists

• Programmatic SEO experience

You’re a good fit if you’re:

• A first-principles thinker — you can argue from data, not just from received wisdom

• Hands-on but strategic — you run the team and roll up your sleeves

• Commercially driven — you measure success in revenue, not impressions

• Curious about how AI is changing search and confident navigating the shift

• Calm and credible with finance, product and engineering stakeholders

What you'll be doing

Strategy & Roadmap:

• Own the SEO strategy across Zable, Lendable and Autolend

• Set ambitious targets for organic traffic, revenue and visibility — and own delivery

• Define the content strategy in partnership with editorial, brand and product

• Lead our approach to AI search and LLM visibility

Team & Function:

• Hire, manage and develop the SEO team (starting with a Technical SEO Specialist)

• Build the operating model — what’s in-house, what’s agency, what’s automated

• Set the SEO bar and embed SEO thinking across marketing and product

Execution:

• Own the technical SEO foundations — site architecture, schema, site speed, crawl

• Drive editorial and content output — briefs, optimisation, distribution

• Build and execute the link-building and digital PR strategy

• Track and report on SEO performance

AI & Process:

• Apply AI across keyword research, content production, optimisation and reporting

• Build the workflows and automations that let a small team punch above its weight