About the role
We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace under a newly-appointed CMO. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.
SEO is going to be one of our biggest growth levers, and we’re hiring our first dedicated SEO leader to build the function from the ground up. We’re looking for a Head of SEO to own our entire SEO strategy — content, technical, off-page and AI search. You’ll be both architect and operator: setting the strategy, building the team, and shipping the work. It’s a rare chance to build SEO from scratch at a UK fintech with the brand pull, content engine and product depth to actually rank.
What we're looking for:
Essential:
7+ years in SEO, with at least 2–3 years leading the function for a consumer brand
Track record of growing organic traffic and revenue at scale, with demonstrable commercial impact
Strong across all three pillars: content, technical and off-page
Experience shaping content strategy and partnering with editorial, brand and product
Sharp point of view on AI search (LLM visibility, AI Overviews, GEO) and how it’s reshaping the discipline
Strong commercial communicator — can earn the trust of finance, product and engineering
Demonstrable use of AI in your SEO workflow
Desirable:
Experience in financial services, regulated, or YMYL categories
Experience building an SEO function from scratch
Experience hiring and managing technical SEO and content specialists
Programmatic SEO experience
You’re a good fit if you’re:
A first-principles thinker — you can argue from data, not just from received wisdom
Hands-on but strategic — you run the team and roll up your sleeves
Commercially driven — you measure success in revenue, not impressions
Curious about how AI is changing search and confident navigating the shift
Calm and credible with finance, product and engineering stakeholders
What you'll be doing
Strategy & Roadmap:
Own the SEO strategy across Zable, Lendable and Autolend
Set ambitious targets for organic traffic, revenue and visibility — and own delivery
Define the content strategy in partnership with editorial, brand and product
Lead our approach to AI search and LLM visibility
Team & Function:
Hire, manage and develop the SEO team (starting with a Technical SEO Specialist)
Build the operating model — what’s in-house, what’s agency, what’s automated
Set the SEO bar and embed SEO thinking across marketing and product
Execution:
Own the technical SEO foundations — site architecture, schema, site speed, crawl
Drive editorial and content output — briefs, optimisation, distribution
Build and execute the link-building and digital PR strategy
Track and report on SEO performance
AI & Process:
Apply AI across keyword research, content production, optimisation and reporting
Build the workflows and automations that let a small team punch above its weight
