Head of Creative

We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace under a newly-appointed CMO. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.

We’re looking for a Head of Creative to lead and grow our creative function through this transformation. You’ll set the creative bar across Zable, manage and grow a pod of designers and producers, and own the creative output that defines how millions of customers experience our brands. This is a key role in shaping the next chapter of the company.

What we're looking for:

Essential:

• 7+ years of creative experience, with at least 2–3 years leading a creative team in a high-growth consumer brand or top creative agency

• Track record of building or significantly evolving a brand identity — ideally for a D2C consumer brand going through a rebrand or rapid scale

• Strong portfolio across brand, advertising, lifecycle and digital, with work that is genuinely best-in-class

• Confident managing, hiring and developing a multi-discipline team (designers, producers, freelancers, agencies)

• Comfortable operating both strategically (brand vision, system, narrative) and hands-on

• Experienced collaborating with senior stakeholders — CMO, growth, lifecycle, product, performance and brand

• Demonstrable use of AI in your creative workflow, and a clear point of view on how AI is reshaping the creative discipline

Desirable:

• Experience in regulated industries (fintech, healthcare, telco, insurance)

• Experience spanning both in-house and top creative agencies

• Experience standing up an in-house creative function or production studio

• Comfort with creative effectiveness measurement and structured testing

You’re a good fit if you’re:

• Driven by craft but commercially minded — you measure work by impact, not awards

• A strong leader who lifts the people around you and attracts talent in your wake

• Pragmatic and decisive — you ship and learn rather than perfect in private

• Brand-obsessed but flexible — you can hold a high bar at speed

• Energised by greenfield problems and not put off by ambiguity

• A confident communicator who can sell ideas internally and externally

What you'll be doing

Brand & Creative Direction:

• Set the creative vision and bar across Zable, work closely on the rebrand and its roll-out

• Translate brand strategy into a coherent creative system: identity, tone, design language, motion and video

• Own creative review across all marketing output — paid, lifecycle, organic, brand, partnerships, sponsorships

• Evolve the brand over time based on customer insight, performance data and market shifts

Team Leadership:

• Hire, manage and develop the creative pod — designers, video producers, freelancers and agency partners

• Set briefs, prioritise work and run a high-output, high-quality creative function

• Coach the team on craft, AI workflows and commercial thinking

• Define the operating model — in-house vs. agency vs. freelance — that scales with our ambition

Cross-functional Partnership:

• Partner closely with the CMO, growth, lifecycle, content, SEO and product teams to align brand and performance

• Work with product design to ensure brand coherence between marketing and in-product experience

• Collaborate with finance, legal and compliance to keep work on-brand and on-policy

AI & Process:

• Lead the creative team’s adoption of AI — tools, workflows, evaluation

• Build the systems, templates and processes that let us produce at volume without compromising the bar

• Set creative effectiveness benchmarks and embed a test-and-learn culture