Every email and notification we send is part of how customers experience Lendable, and a 5.0★ Trustpilot rating across more than 100,000 reviews sets a high bar for it: communication has to be clear, timely and honest. As our Senior Product Manager for CRM & Growth, you'll own the products and systems that shape how customers hear from us across their lifecycle, from first interaction through to retention and reactivation.
Product here isn't backlog grooming. The trade-offs are commercial as much as they are user-facing: engagement, retention, conversion, cost to serve and customer experience all pull against each other, and you'll make the calls. There will always be more good ideas than capacity, so sharp prioritisation is central to the job. The role also has a real technical edge. Messaging reliability, deliverability and platform integrations are part of what you'll own, so you'll need to be comfortable going deep with engineers. Teams here are small relative to the size of the book we run, so you'll carry more scope and ownership than the same title would at a larger, more layered company.
What you'll be doing
Owning the roadmap and outcomes for our CRM and lifecycle product: onboarding, engagement, retention and reactivation
Prioritising a pipeline of competing opportunities across CRM, growth, deliverability and platform work, weighing expected impact, effort and risk, and being clear about what we won't do
Taking products and channel improvements from problem definition through to launch and iteration, owning both the product and technical decisions alongside Engineering
Defining the metrics that matter and making the commercial trade-offs between growth, retention, cost and customer experience, and making sure performance is measurable end to end, from tracking and data flows through to dashboards the wider business can trust
Running an experimentation programme: writing clear hypotheses, designing A/B tests, and using SQL and our data to measure true incremental impact
Treating email deliverability and messaging reliability as product concerns, working with Engineering on infrastructure, platform integrations and cost efficiency
Shaping requirements with Engineering, Design, Marketing, Risk and Compliance so that what we ship is effective and meets the standards expected of a regulated lender
Holding a high bar for what customers receive: clear, honest content, well-tested design, and rigorous checks before and after launch.
What we're looking for
Essential
5+ years in product management, with substantial experience in CRM, lifecycle, messaging or growth for a consumer product at meaningful scale
Strong product management fundamentals: you've taken a product or channel from problem definition through launch and iteration, and owned both the product and the technical sides of delivery
Excellent prioritisation: a clear, defensible way of ranking competing opportunities by expected impact, effort and risk, the confidence to say no, and the ability to explain trade-offs to stakeholders
A track record of owning measurable outcomes in engagement, retention or revenue, not just shipping features
Strong SQL and analytical skills, and experience designing and interpreting A/B tests, with the habit of measuring impact rigorously rather than relying on vanity metrics
Enough technical depth to work credibly with engineers on messaging infrastructure, deliverability and platform integrations, and clear communication across technical and commercial audiences
Nice to have
Experience in financial services or another regulated industry
Experience launching a new channel or capability end to end, such as push notifications across mobile and web
Experience building experimentation or measurement tooling, including getting CRM and messaging data into a BI environment for analysis
Experience mentoring other product managers or CRM specialists
Interview process
A quick chat with someone from our Talent team to see if the role is a good match
A 15-minute cognitive assessment.
A practical exercise or case study interview with the Hiring Manager
A culture-add interview to assess how you'd thrive within our team and organisation
Final round in person at the office (3x30 min, same day):
VP Product & Design
Engineering team members
CPO interview
