About the role
Team Objectives
Responsible for growing the credit card program, delivering more volume through price comparison sites and direct mail - profitably and responsibly.
The team asks ‘where are new customers?’, ‘what can I improve with my current channels’ conversion?’, ‘what are competitors doing on marketplaces?’, ‘Am I risking negative selection?’, and ‘what is the next innovation to develop in our product segment?’.
Personal Objectives
Manage analytics of credit card acquisition funnels; optimising them for volume, cost and credit quality. (marketing analysis)
Deeply understand credit card site ranking algorithms, and feed those insights into the pricing, credit and senior team. (marketing & credit analysis)
Work with product and credit functions to deliver recommendations in the journeys you are monitoring. (product analysis)
Combine quantitative and qualitative judgements to triage growth ideas and strategies; finding and researching the key levers for growth internally or via partners, and forming a view of how to measure and capture more of the total addressable market. (strategy)
What we're looking for
Recent role directly handling and analysing data to create business insights including day to day use of SQL
Commercial experience growing and/or launching product lines hands on
Experience in financial services and/or online comparison site businesses
Relentless curiosity and questioner of the status quo
Sees the wood from the trees
Washington DC/Maryland/Virginia based
Very clear communicator
Bonus: experience in credit cards, loans, car finance or mortgages
Bonus: experience working in the credit card affiliate and price comparison site space
What does good look like in 6 months time?
Catch every breakage in funnels (spec, build and maintain alerting + be looking at the data daily, change what we look at)
Identify and assess new acquisition channels for scale and profitability
Attribute all funnel changes (combine knowledge of ranking algorithm function with realised performance)
Generate high quality MI for management to understand the health of our acquisition funnels (understand senior mgmt needs and communicate well)
Help form the view of how we grow into our TAM with confidence
Identify opportunities for >10% improvements to enquiry-to-sale rate (self motivate to find opportunities and pitch them internally with robust analytical backing)
Triage partner initiatives and decide which to take forward (create models to represent business opportunities to understand which bets to take)
Interview process
Screening call with talent team
Interactive case study with team members
Interview with Head of Product (US Cards) and Growth Analytics Manager
Interview with CMO and MD (US Cards)
