About the role
We are one of the fastest growing auto finance companies in the UK - we currently operate in broker channels as well as key dealer accounts, and are now looking for top quality Regional Managers to help us grow our product in the independent dealer network.
We are seeking a highly motivated and commercially driven Regional Account Manager to lead new business acquisition across an assigned territory within the motor finance sector.
This is a role focused on building and managing a presence in dealerships - approximately 70% of the role’s focus will be dedicated to winning new dealer relationships and generating new business opportunities, and 30% focused on managing and developing existing accounts.
The successful candidate will play a key role in expanding market presence, increasing dealer partnerships, and driving finance volumes in a compliant and sustainable way through proactive business development activity and account management. Volumes delivered must be consistent with the FCA's Consumer Duty, fair value, and good customer outcomes.
Key Responsibilities
New Business Development (70%)
Identify, target, and acquire new franchised and independent motor dealer partnerships across the region
Build and maintain a strong pipeline of prospective dealer accounts
Conduct regular field visits, networking activity, and outbound prospecting to generate new opportunities
Deliver compelling presentations and commercial proposals to dealer principals and senior stakeholders
Negotiate commercial terms and onboard new dealer partners effectively
Support introducer due diligence on prospective dealers — FCA permissions, SAF Approved status, financial standing, complaints history and governance — and decline opportunities that don't meet our standards
Grow finance penetration through quality applications and well-matched customer outcomes within newly acquired accounts
Monitor market trends, competitor activity, and regional opportunities to maximise growth
Account Management (30%)
Maintain and develop relationships with existing dealer partners
Support dealers with product training, process improvements, and performance management
Conduct regular account reviews to ensure good regulatory oversight and identify opportunities for additional growth
Ensure high levels of service and responsiveness across the dealer network
Work collaboratively with internal operations, and support teams to deliver an excellent partner experience
Support monitoring of dealer conduct indicators — application quality, cancellations, early settlements, complaints, vulnerable customer handling — and act on early warning signs
Collect feedback and ideas for product improvement to feedback into the Product team
Key Skills & Experience
Essential
Proven track record in business development or field sales within motor finance, automotive, or financial services
Demonstrable success in winning new business and building dealer relationships
Self-starter with the ability to manage a territory independently
Excellent communication and relationship-building abilities
Strong commercial awareness and negotiation skills
Full UK driving licence
Working knowledge of the FCA Handbook, the Consumer Duty, vulnerable customer expectations, and motor finance commission/disclosure rules
Desirable
Existing network within the automotive dealer sector.
Experience working for a lender, broker, or captive finance organisation
Knowledge of retail finance, stocking finance, or ancillary motor finance products
CRM and sales pipeline management experience.
Experience supporting dealers through Consumer Duty implementation
Personal Attributes
Target-driven with the ability to identify and convert sales leads
Energetic, resilient, and proactive
Confident engaging with senior decision-makers
Strong organisational and territory planning skills
Commercially focused with a results-oriented mindset
Comfortable using data to manage performance and SLAs
Professional and customer-focused approach
Key Performance Indicators (KPIs)
New business finance volume
Pipeline generation and conversion rates
Regional growth targets
Dealer activation and retention
Existing account growth and engagement
Compliance and quality standards
