About the role
As our Creative Strategist, you'll be the operational engine behind our growth at one of the UK's fastest-growing fintech companies. Reporting to the Head of Growth, you'll own creative production for paid and organic digital advertising channels.
You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. You'll lead creative production for Meta, TikTok, and Google Ads campaigns, develop winning creative concepts and build feedback loops to improve this engine.
This role combines creative strategy with performance marketing - perfect for someone who understands that creative is now the primary lever for D2C success and wants to build expertise across the full growth stack.
We're looking for someone who takes ownership, spots creative opportunities others miss, and gets genuinely excited about turning creative concepts into scaled winners. You'll work with sophisticated creative reporting, systematic testing frameworks, and modern growth strategies.
What you’ll be doing
Creative Strategy & Execution
Develop innovative creative strategies for social media performance campaigns across Meta, TikTok, and YouTube
Work closely with growth team to craft compelling narratives that communicate our core USPs: acceptance and building credit
Create video content with a network of external and internal creators and build out our library of winning hooks and concepts
Draft, edit, and perfect scripts for both user-generated content style and polished creative formats
Transform customer review data and market insights into high-converting creative concepts
Performance-Driven Creative Development
Execute systematic creative testing approaches
Collaborate with static designer and performance team to ensure creative meets ambitious CAC targets and performance KPIs
Monitor creative performance data and refine strategies based on conversion metrics and customer acquisition costs
Scale winning creative concepts across multiple platforms and formats
Market Intelligence & Customer Research
Mine customer reviews and feedback to identify messaging opportunities
Keep current with fintech creative trends, competitor strategies, and platform algorithm changes
Conduct research into our target audience and conduct customer interviews
Identify creative angles that resonate with customers
What we’re looking for
Core Creative Experience
Demonstrated success in performance creative strategy within D2C, fintech, or financial services
Exceptional ability to create video content for social media advertising that drives measurable results
Strong command over scriptwriting, dialogue, tone of voice, and content framing for conversion-focused campaigns
Deep understanding of creating resonant content for Meta, TikTok, and YouTube advertising
Combines a creative mind with analytical rigor
Performance Marketing Understanding
Solid grasp of the importance of creative in modern performance marketing
Experience working within CAC targets and performance KPIs for creative campaigns
Understanding of attribution challenges and creative measurement frameworks
Ability to balance creative vision with aggressive growth targets
Technical & Analytical Skills
Video editing and production capabilities (smartphone-native content creation preferred)
Comfortable with creative performance analysis and pattern identification
Understanding of A/B testing principles for creative optimisation
Familiarity with Meta Ads Manager, TikTok Ads, and creative performance measurement
Interview Process
Screening call with talent team
A short take-home task
Interview with Head of Growth
Interview with CMO
