About the role
As our Growth Marketing Manager, you'll be the operational engine behind our growth at one of the UK's fastest-growing fintech companies. Reporting to the Head of Growth, you'll own the tactical campaign management of our digital marketing campaigns.
You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. You’ll manage significant budgets on Meta, TikTok, and Google Ads campaigns, identifying and iterating on winning creative concepts, and optimising conversion funnels.
This role combines digital strategy with performance marketing execution - perfect for someone who’s a deep specialist in one or more digital channels, with a wide experience and willingness to learn new things.
We're looking for someone who takes ownership, spots opportunities others miss, and gets genuinely excited about turning creative concepts into scaled winners. You'll work with sophisticated attribution models, systematic creative testing frameworks, and modern growth methodologies.
What You'll Do
Develop and execute acquisition strategies that resonate with customers and ultimately perform well against our efficiency and volume targets
Launch new channels and ensure our existing channels are operating at a best-in-class state
Contribute to briefing our network of external creators to produce high performing video content for Meta, TikTok, and YouTube campaigns using hooks that work
Feed back results to our in-house designer to develop static creative variations testing different messages and formats
Analyse creative performance data to identify winning patterns and scale successful concepts
Manage Google Ads campaigns across Search, Performance Max, and Demand Gen
Analyse performance at keyword-level and creative-level to find efficiency gains
Execute Meta and TikTok campaign optimisations targeting ambitious CAC goals
Maintain conversion tracking and attribution setup
Support systematic creative testing and measurement frameworks
Support attribution model development and incrementality testing initiatives
What We're Looking For
Essential Experience & Skills
2-4 years in performance marketing with strong creative tilt, preferably D2C, challenger brands, and/or fintech
Hands-on Google Ads and/or Meta/TikTok campaign management experience
Strong analytical mindset with SQL proficiency preferred but not required
Deep experience with Meta Ads Manager, Google Ads, and creative testing frameworks
Understanding of effective hooks, messaging, and creative formats for social media
Familiarity with attribution modeling and incrementality testing concepts
Comfortable working with AI tools for productivity and analysis enhancement
Working Style
Takes ownership: You see digital marketing opportunities and execute them without detailed instructions
Creative and analytical: You balance intuition with data-driven decision making
Detail-oriented: You catch performance patterns others miss and build robust testing processes
Growth-minded: You're here to learn, improve, and take on bigger challenges
Interview Process
Screening call with talent team
A short take-home task
Interview with Head of Growth
Interview with CMO
