We’re entering a once-in-a-company moment: a major step-change in our D2C marketing investment, a full rebrand of the company and product under the Zable brand, and a marketing function being built out at pace. This is one of the most exciting marketing builds in UK fintech right now, with the financial strength, customer base, and product depth to back it up.
As our Senior Growth Manager (Performance Marketing) for the US and Mexico, you'll be the operational engine behind our growth in two new markets. Reporting to the Head of Growth, you'll own the tactical campaign management of our digital acquisition across the US and MX - standing up channels from scratch, finding what works, and scaling the winners. You'll manage significant budgets on Meta, TikTok and Google Ads, identify and iterate on winning creative concepts, and optimise conversion funnels for two very different markets.
You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. This role combines digital strategy with hands-on performance marketing execution - perfect for someone who's a deep specialist in one or more digital channels, with the breadth and appetite to learn fast and build in unfamiliar territory.
We're looking for someone who takes ownership, spots opportunities others miss, and gets genuinely excited about turning creative concepts into scaled winners - in markets where there's no existing playbook to lean on. You'll work with sophisticated attribution models, systematic creative testing frameworks and modern growth methodologies.
What we're looking for
Essential:
2–4 years in performance marketing with a strong creative tilt, preferably D2C, challenger brands and/or fintech
Deep hands-on Meta, Google Ads and TikTok campaign management experience, managing multi-million annual budgets
A strong understanding of effective hooks, messaging and creative formats for social media
Familiarity with attribution modelling and incrementality testing concepts
A strong analytical mindset; SQL proficiency preferred
Comfortable creating and working with AI tools to enhance productivity and analysis
Comfortable operating with ambiguity and building in new audiences and markets without an established playbook
Desirable:
Experience launching or scaling acquisition in the US and/or Mexican markets
Spanish language skills valued but not essential
Experience standing up a digital channel or market from scratch
Experience in financial services or other regulated consumer categories
You're a good fit if you're:
An owner: you see digital marketing opportunities and execute them without detailed instructions
Creative and analytical: you balance intuition with data-driven decision making
Detail-oriented: you catch performance patterns others miss and build robust testing processes
Energised by greenfield: you'd rather build the engine in a new market than take the reigns from someone else
Growth-minded: you're here to learn, improve and take on bigger challenges
What you'll be doing
Channel Strategy & Scaling:
Own the D2C acquisition strategy for the US and Mexico across paid social and search, driving volume and efficiency against ambitious incremental CAC targets
Lead the launch and scale of new high-potential channels while ensuring Meta, Google and TikTok maintain a best-in-class foundation from day one
Establish what works in two distinct markets and build the repeatable playbook to scale it
Creative Engine:
Drive the performant creative engine: translate customer insights and winning patterns to inform clear, data-informed briefs for our external creator network, ensuring high-performing video content is produced at speed
Systematically analyse creative output to build and refine our hook and concept library, providing actionable feedback to the in-house creators
Adapt messaging and creative to the cultural and linguistic nuances of the US and Mexican audiences
Optimisation & Measurement:
Execute daily and weekly optimisations across paid channels, leveraging internal attribution models to inform bidding and budget allocation decisions
Maintain and audit the conversion tracking setup to ensure accurate, high-quality signal engineering for ad platform algorithms
Actively triangulate results from multiple attribution sources (e.g. MMM, internal models, incrementality tests) to drive as much impact as possible
